How to Build Landing Page in WordPress – 2026
Introduction
If you are running a website or online business, having a well designed landing page can make a big difference. A landing page helps you capture leads, promote products and drive conversions but the big question is how to build landing page in WordPress if you are just starting out?
Don’t worry you don’t need to be a developer or a designer. In this guide, I will show you exactly how to create a professional landing page in WordPress step by step even if you are a complete beginner.
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What is a Landing Page in WordPress?
A landing page is a standalone web page designed with a single goal in mind whether that’s collecting email sign ups, selling a product or promoting a service. Unlike your homepage, which may have multiple links and distractions a landing page focuses on one action known as a call to action or CTA.
In WordPress you can build landing pages easily using themes, plugins or page builders no coding required.
Why Do You Need a Landing Page?
Before learning how to build landing page in WordPress, it’s important to understand why you need one:
- Generate Leads: Collect email subscribers and build your list
- Increase Sales: Sell products or services directly.
- Promote Offers: Highlight discounts, events, or special campaigns.
- Improve Conversions: Guide visitors to take a specific action without distractions.
A landing page is essential for any online business, blog, or eCommerce website.
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Different Ways to Build a Landing Page in WordPress
There are multiple methods to create a landing page.
Lets go through the most popular ones:
1. Using a WordPress Theme with Built-In Templates
Some WordPress themes come with ready-made landing page templates. You can customize them to match your branding.
2. Using WordPress Page Builders
Plugins like Elementor, Divi and Beaver Builder allow you to drag and drop elements to create a custom landing page.
3. Using Landing Page Plugins
Dedicated plugins such as SeedProd, Thrive Architect or Leadpages are designed specifically for building high converting landing pages.
Step by Step Guide: How to Build Landing Page in WordPress
Now let’s get into the practical steps, follow this process to create your first landing page in WordPress.
Step 1: Install WordPress on Your Hosting
Before anything else make sure you have WordPress installed on your web hosting. Most hosting providers like Bluehost, Hostinger, or SiteGround offer one click WordPress installation.
Step 2: Choose a Landing Page Builder
To make the process beginner friendly, we will use Elementor one of the most popular drag and drop builders.
Go to your WordPress Dashboard.
- Navigate to Plugins then Add New.
- Search for Elementor Website Builder.
- Install and activate it.
Step 3: Create a New Page
- From your WordPress dashboard, go to Pages and click Add New.
- Give your page a name like Landing Page.
- Click Edit with Elementor.
Step 4: Choose a Template or Start from Scratch
Elementor offers both free and premium templates.
- Click on the Template Library.
- Choose a landing page design that matches your goal.
- Insert it into your page.
If you prefer you can start from scratch and drag and drop elements like headings, images, buttons and forms.
Step 5: Customize Your Landing Page
This is where you make your page unique. Focus on:
- Headline: Clear and attention grabbing.
- Images/Videos: High quality visuals that match your message.
- Call to Action (CTA): Buttons like Sign Up Now or Buy Today.
- Lead Form: Collect names, emails or other details.
- Trust Signals: Testimonials, reviews or client logos.
Tip: Keep your design simple and distraction free.
Step 6: Set the Page as a Landing Page
To make it a true landing page:
- Go to Page Settings in Elementor.
- Choose Canvas Mode this removes header, footer and sidebar.
- This gives you a clean distraction free design focused only on conversions.
Step 7: Publish Your Landing Page
- Click the Publish button.
- Copy the URL of your landing page.
- Share it on ads, email campaigns and social media.
Congratulations You have just learned how to build landing page in WordPress.
Tips for Creating High Converting Landing Pages
Even if you know how to create one not all landing pages perform the same.
Here are some best practices:
- Write a Compelling Headline: Your first impression matters.
- Use Strong Call to Actions: Buttons with clear text like Get Started Free.
- Keep It Mobile Friendly: Most visitors come from smartphones.
- Use Short Forms: Don’t ask for too much information upfront.
- A/B Test Variations: Test different designs and CTAs to see what works best.
Best Plugins for Building Landing Pages in WordPress
Here are some of the most popular tools you can use:
- Elementor – Beginner friendly drag and drop.
- SeedProd – Specialized landing page builder, lightweight.
- Beaver Builder – Simple and clean interface.
- Divi Builder – Flexible with lots of templates.
Each of these tools makes it super easy to design professional landing pages without coding.
Common Mistakes to Avoid
When creating your landing page avoid these mistakes:
- Too Many Links: Keep focus on one action.
- Slow Loading Speed: Optimize images and use caching.
- Cluttered Design: Clean simple layouts convert better.
- Weak Headlines: If your headline doesn’t grab attention then visitors leave.
Conclusion
Building a landing page in WordPress is easier than most beginners think with the right tools like Elementor or SeedProd, you can design a professional looking high converting landing page in just a few steps.
Now that you know how to build landing page in WordPress, it’s time to create your own. Start simple, keep testing and watch your conversions grow.
Want to get started? Install a page builder today and create your first landing page within minutes.
FAQs – How to Build a Landing Page in WordPress
What is a landing page in WordPress?
A landing page in WordPress is a standalone page designed to focus on a single goal, such as generating leads, promoting a product, or encouraging visitors to take a specific action (like signing up or making a purchase).
How do I build a landing page in WordPress without coding?
You can use drag-and-drop builders like Elementor or SeedProd. These tools let you create custom landing pages without writing a single line of code.
What is the best plugin to build landing pages in WordPress?
Some of the best plugins are Elementor, SeedProd, Divi, and Beaver Builder. They all offer templates, customization, and easy-to-use features for beginners.
Do landing pages affect SEO in WordPress?
Yes, they can. If optimized with proper keywords, meta tags, and fast loading speed, landing pages can rank on search engines and bring organic traffic.
Can I create multiple landing pages on one WordPress website?
Yes, you can create as many landing pages as you want. Many businesses build separate landing pages for different campaigns, offers, or products.
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